WOULDN’T IT BE AMAZING IF ALL YOUR EMPLOYEES GAVE IT THEIR BEST EVERY SINGLE DAY?
Well, a staggering 91% of highly engaged employees do just that. They’re more innovative too, which means better, brighter ideas.
The key to engagement is effective communication. People are more engaged with their own roles when they understand their company’s goals. That’s good for them and great for business.
And that’s why we create exceptional internal communications for our clients. Here's how we do it for L’Oréal, the world's number one beauty company.
MAKING IT SHINE | myWEEK
WHEN YOU’RE THE WORLD’S BIGGEST BEAUTY BUSINESS, KEEPING YOUR PEOPLE INFORMED CAN BE CHALLENGING. BUT OF COURSE IT’S CRITICAL TO YOUR SUCCESS.
L’Oréal UK & Ireland encompasses 32 brands, 3,500 employees and five locations. There’s a lot of great stuff going on and a need to keep everyone up to date with important developments. But clogged inboxes and little consistency across communications meant lots of essential news was being missed.
We were asked to change this. And at the same time to engage staff around L’Oréal’s activities and encourage connections across different business areas.
So, we had to get under the skin of this complex business. Only by developing a thorough understanding of L’Oréal’s priorities and people could we create editorial content that would appeal to staff across the business. Now we wrap this up in a beautifully designed e-newsletter that’s delivered to employees’ inboxes every Friday.
myWEEK features everything from sales success stories to people profiles, from training opportunities to brand launches. The content is warm and witty, with a confident tone of voice that’s since been adopted by L’Oréal as the benchmark for all internal communications.
MAKING IT MATTER | WORK SMART
CHANGE CAN BE TOUGH – EVEN WHEN IT’S FOR THE BETTER. SO WHEN L’ORÉAL ROLLED OUT AN INNOVATIVE NEW PROGRAM FOR FLEXIBLE WORKING, THEY ASKED US TO BRING THEIR PEOPLE ALONG ON THE JOURNEY.
The shift in focus from ‘input’ to ‘output’ – from time spent at a desk to results achieved – was a huge change for L’Oréal, both conceptually and practically. They knew it would only be embraced if employees at every level understood how Work Smart could work for them.
So, briefed by L’Oréal’s HR Director and Head of Internal Communications, we developed an awareness campaign designed to excite, educate and reassure.
The centrepiece was an animated video that brought the principles of Work Smart to life, helping employees grasp the ‘why’ behind the ‘how’.
We also developed toolkits for managers and employees that answered questions and addressed concerns in clear, friendly language. We designed IT guides and briefing materials that helped staff access the tools and information they needed to work in a completely new way. And we created an online resource that made everything accessible to everyone whenever they needed it.
- 96% understand Work Smart principles
- 90% feel fully prepared to Work Smart
- 88% understand how to use Work Smart technology
MAKING IT IRRESISTIBLE | Marketing Academy
MARKETING ISN’T SORCERY. BUT WHEN IT’S DONE PROPERLY, THE RESULTS CAN BE MAGICAL.
With dozens of brand teams working across the business, including some of the UK and Ireland’s leading marketing professionals, L’Oréal recognised there was a huge amount of internal knowledge lying untapped.
To unlock this expertise, they launched The Marketing Academy, a joint initiative by the CMO and the Learning Director. Following a hugely successful staff event where leaders of the various marketing functions shared best practice, they commissioned Mantra to design a ‘marketing bible’ – a comprehensive desktop reference guide for staff to refer to when designing campaigns.
Our creative team transformed a stockpile of PowerPoint presentations into a beautiful book. With a bold, fresh style and visually stunning content – covering everything from ecommerce to analytics, CRM to content marketing – our designers and writers brought L’Oréal’s marketing principles to life.
Knowledge unlocked. Complexity simplified. Best practice explained. And a very happy client.